MANAGEMENT

Detailed explanation-1: -In the second version of its much-cited Native Advertising Playbook, released in 2019, the Interactive Advertising Board (IAB) identifies three core types of native advertising: In-Feed/In-Content. Content Recommendation Ads. Branded/Native Content.

Detailed explanation-2: -Native advertising is the concept of creating ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer feels the ad belongs there. Promoted search results and sponsored social media posts are popular examples of native ads.