MANAGEMENT

Detailed explanation-1: -Word-of-mouth marketing (or WOM marketing) is when a consumer’s interest in a company’s product or service is reflected in their daily dialogues. Essentially, it is free advertising triggered by customer experiences-and usually, something that goes beyond what they expected.

Detailed explanation-2: -Word-of-mouth (or WOM) marketing is an advertising strategy where customers promote your products based on their favorable experiences with your business. It is a great way to build a community of loyal followers who will support your brand.

Detailed explanation-3: -Advertisements permit the company to pay for the ad to control the ‘message’ that it sends to the consumers. However, businesses can’t control this message which gets transmitted with word of mouth marketing. This is a benefit of paid marketing.