MANAGEMENT

Detailed explanation-1: -Branding means creating a name, putting or printing a symbol, mark or design that identifies the product and distinguishes it from other similar products. It is a marketing technique. These marks, signs, symbols carry the reputation of the manufacturer.

Detailed explanation-2: -Some key steps include specifying the objectives of the branding, developing the product name itself, evaluating names through target market testing and focus groups, choosing a final product name, and finally identifying it as a trademark for protection.