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Detailed explanation-1: -Burger King’s modern brand position involves a new tagline and an old jingle. The Miami-based burger chain on Thursday revealed a new tagline, “You Rule, ” that will be the central element in its new brand positioning.

Detailed explanation-2: -The first marketing campaign of Burger King’s $400 million comeback plan involves modernization of its classic tagline, “Have it Your Way.” The fast-food chain is switching to “You Rule, ” which is described as an “emotional articulation” that puts customers at the forefront of every touchpoint.

Detailed explanation-3: -9. QSR chain Burger King® unveils its new brand positioning and campaign, kicking off with its modernized tagline, “You Rule.”

Detailed explanation-4: -Burger King came out with a slogan of Have It Your Way in 1974. This slogan summed up its difference with its rival McDonald’s. The slogan fits well with the emphasis in pop culture and on individuality. The line makes total sense at a time when self-expression and mass customization are critical elements of culture.