MANAGEMENT

Detailed explanation-1: -“Public Relations” is the relationship between an organization and the public. • “Public Image” is the concept that the ideas and opinions that the public may have about a person or an organization may not be what they really are.

Detailed explanation-2: -Unlike advertising, which tries to create favorable impressions through paid messages, public relations does not pay for attention and publicity. Instead, PR strives to earn a favorable image by drawing attention to newsworthy and attention-worthy activities of the organization and its customers.

Detailed explanation-3: -Definition of ‘image-building’ a. improving the brand image or public image of something or someone by good public relations, advertising, etc. Those who seek to bolster their popularity by image-building and the frenetic pursuit of ‘public relations’ must not neglect the solid ground on which their position depends.