BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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It encourages people to buy again at a later date.
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It enters customers into a prize draw.
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It rewards regular customers for their loyalty.
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Customers get to try something before buying it.
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Detailed explanation-1: -Coupons increase customer loyalty. Frequent deals and special offers can entice customers to shop at your store instead of competitors’ sites. Coupons are effective at creating repeat customers when included in a customer loyalty program.
Detailed explanation-2: -You cut coupons out of newspapers and magazines, take them to the store and use them to get discounts on certain products. A coupon is the same as cash. For example, if you have a $1.00 off coupon on a box of cereal, the cashier takes the coupon as though it were cash.
Detailed explanation-3: -Coupons can be used to strategically encourage customers to buy a new, more profitable product to help boost your profit margin. Also, coupons can create loyalty with existing customers by using the discount as a reward to ensure they continue to buy from your store.
Detailed explanation-4: -When a coupon reduces the cost of ownership, consumers become willing to buy more of your product, faster. They recognize the value and are more willing to use your product. They become less concerned about waste and more interested in value. Marketers end up selling more in a shorter period of time.