MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
In Ogilvy’s response to economists who think “advertising tempts people to waste money on what they don’t need, “ he argues that advertisers help buyers enjoy:
A
the products they like and need
B
one of life’s “innocent pleasures”
C
their money as the please
D
their “unconscious mind” as it follows and obey the messages in commercials
Explanation: 

Detailed explanation-1: -David Ogilvy held that the function of advertising is to sell and that successful advertising for any product is based on information about its consumer. He also believed that advertisers should respect the intelligence of the customer; in 1955, he coined the phrase, “The customer is not a moron; she’s your wife.”

Detailed explanation-2: -By spending a lot of money, the brand producers are not even bothered whether or not their product is being sold or not. Most of the times, the advertisements are not even ethical. To promote their product, the advertisement can go against any other product of some other brand.

Detailed explanation-3: -Advertising, like all marketing initiatives can be extremely effective, but can also potentially be a waste of money. In order to determine if advertising is right for you, you need to ask yourself if you have a brand strong enough to compensate for the lack of public messaging.

Detailed explanation-4: -Successful advertising rarely succeeds through argument or calls to action. Instead, it creates positive memories and feelings that influence our behavior over time to encourage us to buy something at a later date.

There is 1 question to complete.