MANAGEMENT

Detailed explanation-1: -The first online advertisement appeared in the year 1994 marking the start of digital advertising. The oldest and first online banner ad by At&T appeared on Hotwired magazine with a run time of three months for a price of $30, 000. The ad produced click-through rates of 44%.

Detailed explanation-2: -The year 1994 saw the first recorded example of online display advertising in the form of a banner ad, which appeared on a website called HotWired (now wired.com). It was purchased by telecommunications giant AT&T and used to promote its campaign titled You Will.

Detailed explanation-3: -The banner ad that’s widely described as the first ever was a little rectangle purchased by AT&T on HotWired.com in 1994. About 44 percent of the people who saw it actually clicked on it.

Detailed explanation-4: -In 1993, the first clickable banner went live, after which HotWired purchased a few banner ads for their advertising. This marked the beginning of the transition to the digital era of marketing. Because of this gradual shift, the year 1994 saw new technologies enter the digital marketplace.

Detailed explanation-5: -In October 1994 the first online banner ad was born. It simply read: “Have you ever clicked your mouse right HERE? YOU WILL” and was published on HotWired.com – now better known as Wired.com – for a campaign by AT&T.