MANAGEMENT

Detailed explanation-1: -An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients.

Detailed explanation-2: -Advertising agency needs clients (advertisers).

Detailed explanation-3: -Account managers are the heart and soul of the agency. Producers may need to bring in new business, but account managers have 90% of the ability to retain clients.

Detailed explanation-4: -The five functions of advertising are informing, influencing, increasing salience, adding value, and other efforts.