MANAGEMENT

Detailed explanation-1: -Consumers are learning about products and their features through a wide variety of channels. Among the most popular are searching the web, going to retail stores, TV ads, word of mouth, and online reviews.

Detailed explanation-2: -The “claim” is the verbal or print part of an ad that makes some claim of superiority for the product being advertised. After studying claims, students should be able to recognize those that are misleading and accept as useful information those that are true.

Detailed explanation-3: -Consumer Reports and Reviews We can get reviews directly from people and also from specialized magazines, like Consumer Reports. They’re usually reliable sources of information. The internet is full of consumer reviews as well.

Detailed explanation-4: -Means right to be informed about the quality, quantity, potency, purity, standard and price of goods so as to protect the consumer against unfair trade practices. Consumer should insist on getting all the information about the product or service before making a choice or a decision.