MANAGEMENT

Detailed explanation-1: -institutional advertising. noun [ U ] MARKETING. the advertising of an organization, company, or type of product so that people have a positive opinion of it, rather than the advertising of a particular product or service: The medical center announced the launch of its institutional advertising campaign.

Detailed explanation-2: -Institutional advertising focuses on touting the benefits, ideas, or philosophies of your business, or its entire industry, to enhance or repair its reputation rather than selling a product or service. Since institutional advertising attempts to build a positive image, it’s closely related to public relations.

Detailed explanation-3: -The most common type of institutional advertising is radio, television, print, and digital media, in which companies can convey their message through dialogue. It also includes non-traditional media in public places (scoreboard in a sports stadium, ads in a cinema, signage on buses, trains, subway, etc.).

Detailed explanation-4: -1. One prominent example of institutional advertising is the ads showing the harmful effects of smoking, ads by Idea targeting corruption, by ITC donating every 1 rupee on each Classmate notebook sold to the villages, etc. In the case of ITC, the company started by selling cigarettes.