MANAGEMENT

Detailed explanation-1: -Product placement is called covert advertising wherein a product is quietly embedded in the entertainment media. Most of the times there is no mention of the product although the audience sees the product. Movies are the major places where product placement is done.

Detailed explanation-2: -Guerrilla Marketing: This type of covert advertising technique targets the audience or consumers through specialized media.

Detailed explanation-3: -Also known as “embedded marketing” or “embedded advertising, ” product placements are typically found in movies, television shows, personal videos, radio, and-less commonly-live performances.

Detailed explanation-4: -Embedded marketing is another term for product placement since the product is embedded in another form of media. This placement of branded goods or services is often found in entertainment, namely in movies or TV.

Detailed explanation-5: -Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent.