MANAGEMENT

Detailed explanation-1: -Magazine ads have a longer life than newspaper ads. To reach customers, advertising uses a set format that is defined in terms of time or space. The cost of all Internet advertising is the same, as the potential for the size of the audience cannot be measured.

Detailed explanation-2: -Which of the following is true of newspapers as an advertising medium? They offer high market penetration and coverage.

Detailed explanation-3: -One advantage of Newspaper and Magazine Advertising is that it gives its advertisers an extended shelf life. This makes print advertising unique because it offers advertisers an ad that has an extended shelf life. Literally! Often magazines are kept around for weeks or months at a time.

Detailed explanation-4: -Which of the following statements about magazines as an advertising medium is true? Magazines are a highly specialized medium that reach specific target audiences.

Detailed explanation-5: -Print advertising Isn’t Dead! Even in the age of smartphones and the Internet, your potential customers are still paying attention to the printed word, and you can boost your sales by advertising in magazines and newspapers, as well as with direct mail.