MANAGEMENT

Detailed explanation-1: -Magazine advertising rates are based on circulation, the type of readership, and production techniques. Newspaper advertising rates are divided into two categories, one for classified ads and the other for display ads. Television advertising rates vary according to the number of colors in the ad.

Detailed explanation-2: -A magazine’s rate card determines prices based upon ad sizes and frequency of insertions. An insertion is one instance of the ad in one issue of the publication. So, if you have a contract that specifies six insertions over six months, your ad will appear in the magazine once per issue for six issues.

Detailed explanation-3: -Circulation is a count of how many copies of a particular publication are distributed. Circulation audits are provided by the Audit Bureau of Circulations (ABC). Readership is an estimate of how many readers a publication has.

Detailed explanation-4: -To do this, multiply the net circulation (10, 000) by the percentage of households that receive the publication (99 percent), arriving at 9, 900. Next, multiply the number of people that receive the publication (9, 900) by the percentage of people that indicate they read it on a regular basis (75 percent), or 7, 425.

Detailed explanation-5: -Readership and Circulation help publications, such as newspaper and magazines, decide the cost of advertising. Advertisers also look at these numbers when they are looking to improve the visibility of their product or service.