MANAGEMENT

Detailed explanation-1: -Mass media means technology that is intended to reach a mass audience. It is the primary means of communication used to reach the vast majority of the general public. The most common platforms for mass media are newspapers, magazines, radio, television, and the Internet.

Detailed explanation-2: -The term medium (the singular form of media) is defined as “one of the means or channels of general communication, information, or entertainment in society, as newspapers, radio, or television."

Detailed explanation-3: -A communication channel is how messages propagate from one individual to another for which, broadly speaking, there are two channels: Mass Media, comprising television and print media among others; and New Media, comprising online internet-based channels.

Detailed explanation-4: -Mass media is communication-whether written, broadcast, or spoken-that reaches a large audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so forth.

Detailed explanation-5: -∙ Newspapers, periodicals, books, radio, television, internet, etc., are all means of mass communication.