MANAGEMENT

Detailed explanation-1: -Reach is the total number of people who see your content. Impressions are the number of times your content is displayed, no matter if it was clicked or not. Think of reach as the number of unique people who see your content. In a perfect world, every one of your followers would see every piece of content you posted.

Detailed explanation-2: -To measure your reach, you can use a social media analytics tool like Keyhole. Keyhole will not only allow you to track the total reach of your content, it will also allow you to estimate the potential reach of a piece of content before you post it.

Detailed explanation-3: -Reach refers to the total number of people who have been exposed to a social post or ad. This metric does not necessarily indicate that all of these people have actually seen your content. They could have scrolled right past it, for instance.

Detailed explanation-4: -Reach is simply the number of people who see your content. It’s a good idea to monitor your average reach, as well as the reach of each individual post, story, or video. A valuable subset of this metric is to look at what percentage of your reach is made up of followers vs. non-followers.

Detailed explanation-5: -Google AdWords calculates two different kinds of reach: “cookie-based reach” and “unique reach.” The first measures unique users the traditional way, using cookies.