MANAGEMENT

Detailed explanation-1: -Media planning is the process of selecting the best media channels and timing to deliver the right message to the right audience at the right time. This includes identifying and selecting media outlets, such as TV, radio, magazines, newspapers, and online media, as well as the timing of the ads.

Detailed explanation-2: -Media planning is the process advertisers go through before buying and launching ads to gauge effectiveness and maximize ROI (return on investment). It is a critical first step in any ad campaign. The tangible outcome of the media planning process is a media plan document that will guide your ad campaign.

Detailed explanation-3: -Media planning is the series of decisions involved in delivering the promotional message to the prospective consumers. It is the process of directing the advertising message to the target audience by using the appropriate channel at the proper time and place.

Detailed explanation-4: -Advertising media selection is the process of choosing the most efficient media for an advertising campaign.