BUISENESS MANAGEMENT
ADVERTISING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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not-for-profit businesses.
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retailers.
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household consumers.
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government officials.
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Detailed explanation-1: -Channel members all have a role to play in moving products from producers towards consumers. They include agents, wholesalers, retailers, and distributors, as well as buyers, consumers, and producers.
Detailed explanation-2: -Retail channels are the various places consumers can purchase products, including in-store locations, ecommerce websites, or catalogs.
Detailed explanation-3: -A retail distributor serves as an intermediary between the manufacturer and the consumer, providing a distribution channel for the manufacturer to indirectly sell their products. The distributor also takes care of procuring inventory from the manufacturer and fulfilling the orders to their customers.
Detailed explanation-4: -Channel members, sometimes called intermediaries or middlemen, work together to complete the various tasks it takes to get a product from production through to sale. While a producer could decide to market and sell products directly to consumers, usually they use channel members to make the process more efficient.