MANAGEMENT

Detailed explanation-1: -11. Outdoor advertising. Outdoor advertising refers to advertisements that consumers see outside their homes. As a result, this type of advertising is sometimes called out-of-home advertising.

Detailed explanation-2: -Billboard advertising is categorized as out-of-home (OOH) advertising, which is any advertising that reaches consumers when they’re outside their homes.

Detailed explanation-3: -Founded in 1894, Billboard originally got its name from billboard advertisements for live entertainments like carnivals and fairs. It started publishing musical charts in the 1930s, launched its signature “Hot 100” in 1958, and by the 1960s was exclusively covering music.

Detailed explanation-4: -Billboard advertisements are designed to catch a person’s attention and create a memorable impression very quickly, leaving the reader thinking about the advertisement after they have driven past it. They have to be readable in a very short time because they are usually read while being passed at high speeds.