MANAGEMENT

Detailed explanation-1: -New media, however, is a much more interactive form of communication in comparison. People can engage and interact with the media as active audiences, customise it, and produce their own content (Jenkins, 2008). Many websites now rely almost entirely on user-generated content, e.g. YouTube.

Detailed explanation-2: -New media is any media-from newspaper articles and blogs to music and podcasts-that are delivered digitally. New media doesn’t necessarily refer to a specific mode of communication. Some types of new media, such as an online newspaper, are also “old media” in the form of a traditional printed newspaper.

Detailed explanation-3: -New media tends to be much more interactive than traditional media, as well. New forms of media such as social media allow for direct communication and interaction between business and consumer.

Detailed explanation-4: -Examples of interactive media include web sites, user-generated content, interactive television, gaming, interactive advertising, blogs and mobile telephony.