MANAGEMENT

Detailed explanation-1: -Dialogue with the customer: Personal selling allows for a two-way dialogue between the salesperson and the customer. This is the best way to understand their needs and wants.

Detailed explanation-2: -(ii) Two-way communication: Personal selling is a two-way personalised, verbal communication between a salesperson and the buyer that can visibly capture the moods, emotions, requirements or concerns of the potential buyer and accordingly persuade him/her to make a purchase.

Detailed explanation-3: -Another very important advantage is that personal selling involves two-way communication, which means that the sales representative receives immediate feedback from the buyer, allowing him or her to answer questions, counter objections, or clarify information.

Detailed explanation-4: -Personal selling involves direct communication between a salesperson and a potential customer. This can occur in person, over email, on the phone, or via video. Personal selling is most commonly used for business-to-business (B2B) selling, although it can also be used in retail and trade selling.