MANAGEMENT

Detailed explanation-1: -Advertisers use the plain folks appeal to convince consumers that their product is worth the money. For example, an ad might show a family seated around the dinner table eating a specific brand of ham.

Detailed explanation-2: -"Plain folks” is a form of propaganda and a logical fallacy. A plain folks argument is one in which the speaker presents themselves as an average Joe-a common person who can understand and empathize with a listener’s concerns.

Detailed explanation-3: -For example an advertisement might show an ordinary person using a back pain medication and being completely rid of their pain. This advertisement uses plain folks by showing average people having fun and being happy together while they are being served Coke.

Detailed explanation-4: -Using them has been described as “name-calling in reverse.” Examples of words commonly employed as glittering generalities in political discourse include freedom, security, tradition, change, and prosperity.