MANAGEMENT

Detailed explanation-1: -Primary research usually costs more and often takes longer to conduct than secondary research, but it gives conclusive results. Secondary research is a type of research that has already been compiled, gathered, organized and published by others.

Detailed explanation-2: -Secondary data analysis is the process of analyzing data collected from another researcher who primarily collected this data for another purpose. Researchers leverage secondary data to save time and resources that would have been spent on primary data collection.

Detailed explanation-3: -The fifth phase in a marketing research process is to find out the data sources. The researcher decides the sources of collecting data either secondary data or primary data. The researcher first tends to collects secondary data, because it is easily available and affordable to spend.

Detailed explanation-4: -Secondary research, also known as desk research, is a research technique that involves the summary, collation and synthesis of existing research. In desk research, you use information that the primary research produced as your source of data, which you then analyse.