MANAGEMENT

Detailed explanation-1: -In some cases, companies must differentiate one product in their line from another to attract new customers or repeat business. This requires effective use of advertising that explains why customers who weren’t previously interested should have interest in the new product, or why existing customers need to update.

Detailed explanation-2: -Advertising is all about explaining to people, or making people believe, that the products of one firm are differentiated from the products of another firm.

Detailed explanation-3: -The elements of differentiation include product design, marketing, packaging, and pricing.