MANAGEMENT

Detailed explanation-1: -Institutional advertising promotes organizational images, ideas, and political issues. When a company promotes its position on a public issue such as taxation, institutional advertising is referred to as advocacy advertising. Product advertising promotes uses, features, and benefits of products.

Detailed explanation-2: -Institutional advertising: Advertising promotes organizational images, ideas, and political issues. It can be used to create or maintain an organizational image.

Detailed explanation-3: -Institutional advertising can be described as promotional activities that are used to improve a brand’s reputation, build a positive image of a brand, or encourage the support of a specific brand or organization.

Detailed explanation-4: -institutional advertising. noun [ U ] MARKETING. the advertising of an organization, company, or type of product so that people have a positive opinion of it, rather than the advertising of a particular product or service: The medical center announced the launch of its institutional advertising campaign.

Detailed explanation-5: -The most common type of institutional advertising is radio, television, print, and digital media, in which companies can convey their message through dialogue. It also includes non-traditional media in public places (scoreboard in a sports stadium, ads in a cinema, signage on buses, trains, subway, etc.).