MANAGEMENT

Detailed explanation-1: -Publicity is an unpaid form of promotion. Publicity generally takes place when favourable news is presented in the mass media about a product or service.

Detailed explanation-2: -This ultimately suggests that yes, negative publicity is still publicity. Even after receiving negative reviews from the literary critics, the book sales haven’t dropped and revolted up. Having people aware of the product tempts the public to have their own knowledge and opinion about it.

Detailed explanation-3: -Negative publicity has been seen to help relatively unknown companies or products quickly gain awareness. Good or bad publicity can take brands from unknown to known, increasing initial sales and search hits. However, bad publicity can ultimately damage a business-often beyond repair.

Detailed explanation-4: -When you do publicity, to use non-paid publicity is basically a popular way. According to the meaning, it is the publicity articles and broadcast for which you don’t pay a fee. It can be called free publicity as well.