MANAGEMENT

Detailed explanation-1: -Sales promotion-represents all marketing activities-other than personal selling, advertising, and public relations-that are directed at business or retail customers to boost sales.

Detailed explanation-2: -According to the American Marketing Association (AMA) sales promotion represents all marketing activities–other than personal selling, advertising, and public relations–that are used to stimulate purchasing and sales.

Detailed explanation-3: -Most consumers are familiar with common sales promotion techniques including samples, coupons, point-of-purchase displays, premiums, contents, loyalty programs and rebates.

Detailed explanation-4: -A sales promotion is a marketing strategy in which a business uses a temporary campaign or offer to increase interest or demand in its product or service. There are many reasons why a business may choose to use a sales promotion (or ‘promo’), but the primary reason is to boost sales.