MANAGEMENT

Detailed explanation-1: -Cooperative advertising is when multiple brands collaborate together to form a mutually beneficial promotion. Usually manufacturers, distributors or wholesalers offer retailers support for promoting their products.

Detailed explanation-2: -One of the biggest benefits of cooperative advertising is the fact that it frequently splits marketing costs between the brands and/or retailers involved in the collaboration, making promotional campaigns more affordable for them all.

Detailed explanation-3: -Retail advertising is the process by which retailers use store advertising (online and offline) to drive awareness and interest towards their products to generate sales from their target audience. Through advertising, a retailer attempts to influence their audience to take a specific action.

Detailed explanation-4: -Examples of cooperative advertising include television ads, radio ads, print ads, direct mail campaigns, trade show materials, and promotional gifts, such as pens and coffee mugs.