MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Sales and selling are synonyms
A
True
B
False
C
Either A or B
D
None of the above
Explanation: 

Detailed explanation-1: -In simple words, selling transforms the goods into money, but marketing is the method of serving and satisfying customer needs. The marketing process includes the planning of a product’s and service’s price, promotion and distribution.

Detailed explanation-2: -The correct answer is False. Marketing and selling activities are not the same activities. Selling is the process that transforms products, services or any offering into money by selling it to the customers. It is a part of marketing but marketing encompasses much more than selling.

Detailed explanation-3: -Selling comprises all those personal and impersonal activities involved in finding, securing and developing a demand for a given product or service. In the words of William J. Stanton Selling is informing and persuading a market about a product or service. It is a function of promotion.

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