MANAGEMENT

Detailed explanation-1: -Sales promotion adds value to the product, and can be targeted at consumers, salespeople, or distributors. Public relations maintains or enhances goodwill with the company’s various publics. Integrating personal selling with other marketing communication elements may seriously affect that salesperson’s job.

Detailed explanation-2: -A sales promotion has an offer, a hook and a deadline without which it will fail. The offer should be something that the prospect would want and finds valuable. A “hook” is something that draws the customer in to make a buying decision.

Detailed explanation-3: -PR leads to action Apart from increasing awareness about the brand, it also helps generate a dialogue with stakeholders which can be enhanced with sales promotion tactics. Similarly, combining content marketing with PR is another way to get your audience to take action.

Detailed explanation-4: -Similarities Between Advertising and PR Public relations and advertising are similar in concept: both are designed to raise awareness of a company or product in a positive manner. Another similarity is that in both cases the company will often target its message toward a particular audience.