BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Samsonic is the leading manufacturer of televisions in the world. It has created a new advertisement that it wants to be aired all over the world, changing only the language for each country. This is an example of:
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national advertising.
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international advertising.
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regional advertising.
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global advertising.
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Explanation:
Detailed explanation-1: -Product advertising promotes a brand’s specific product rather than the brand itself. These advertisements focus on selling products based on their features and benefits rather than brand reputation or brand recognition.
Detailed explanation-2: -Rich Media Uses more elaborate elements than a normal web banner, such as drop-down boxes, sounds on mouse over, small games, etc.
Detailed explanation-3: -Personal selling is more effective than advertising when the customer base is small and widespread. Small because the sales force cannot reach every individual and widespread so that multiple salesmen can cover different areas and sell their products or services to people of that area.
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