MANAGEMENT

Detailed explanation-1: -Interstitial ads are interactive full-screen ads that are covering the whole app or game interface, contrarily to pop-ups, native or banners that only cover part of the screen. As they cover the full app interface, they are considered more effective than other types of ads.

Detailed explanation-2: -Interstitial ads are interactive, full-screen ads that cover the interface of their host app or site. These ads appear between content, so they place at natural transition points or breaks, such as in between activities or game levels.

Detailed explanation-3: -Interstitial ads appear when a user makes an action, for example, clicks on another article, unlike pop-up ads that appear immediately. Interstitial ads also have a built-in frequency capping of one interstitial ad per user in an hour, whereas pop-ups don’t have this feature.

Detailed explanation-4: -Cookie usage interstitials are a good example of interstitial advertising that is allowed to be displayed immediately after a user navigates to a web page. Rather than advertising a product or service, a cookie interstitial announces your website’s use of cookies, requiring the user to consent to their use.