MANAGEMENT

Detailed explanation-1: -Expert-Verified Answer. Answer: Selection of most appropriate cost-effective medium in advertisement is Media Selection. Direct mail advertising sends messages through Mail.

Detailed explanation-2: -Radio is also a cost-effective medium, especially when compared to its television counterpart. Through radio, advertisers can frequently message consumers without allocating all their budget on more expensive ads.

Detailed explanation-3: -For the effective advertising, one should choose the media very carefully so message can be easily convey to their target and desire consumer segment in useful and efficient manner after that their advertising become fruitful. As a result in this way our adverting tools become more result oriented and successful.

Detailed explanation-4: -Advertising media selection is the process of choosing which advertising channels to use to reach a target market. The selection of advertising media is a key part of any advertising campaign and should be done carefully to ensure the best results.