MANAGEMENT

Detailed explanation-1: -Speciality advertising, also known as promotional merchandise, consists of products branded with a company or brand’s logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event.

Detailed explanation-2: -Advertising specialties, also known as promotional products, are practical, entertaining or decorative products like mugs and tee shirts often imprinted with an advertiser’s name, logo, slogan or message and given away.

Detailed explanation-3: -There are two types of media: traditional advertising media and specialty. Traditional advertising media includes print, billboards, radio, and TV. Specialty media includes imprinted pens, calendars, or matchbooks.

Detailed explanation-4: -Specialty media *, also called giveaways or advertising specialties, are relatively inexpensive, useful items featuring an advertiser’s name or logo. They must be practical, used frequently, and placed in locations with high visibility.