MANAGEMENT

Detailed explanation-1: -A social media target audience is a group of people that you’ve identified that you want to appeal to. This can be based on demographics such as age, job title, income level, education, location, or behavior. Your social media target audience consists of the people who are most likely to be interested in your product.

Detailed explanation-2: -Types of target audiences For the best research results, divide these audiences into three categories – demography, interests, and purchasing intentions.

Detailed explanation-3: -Identifying your audience allows your business to focus marketing efforts and dollars on the groups that are most likely to buy from you. That way, you are generating business leads in an efficient, affordable manner.

Detailed explanation-4: -Target audiences can be based on demographic information (age, gender identity, location), psychographic information (aspirations, concerns, values), or behavior (likely to buy online). Target audiences are often broad and varied, so audience segmentation can help deliver a more personalized and effective message.