MANAGEMENT

Detailed explanation-1: -Demographics explain who your buyer is, while psychographics explain why they buy. Demographics include objective data like gender, age, income, and marital status. Psychographic information includes subjective data like belief systems, values, goals, and attitudes.

Detailed explanation-2: -Demographic targeting is defined as a type of marketing segmentation. Segments include family size, religion, gender, age, ethnicity, education and even income. The data from this can be segmented into different markets, which allow companies to accurately target consumers.

Detailed explanation-3: -A target audience is a group of people defined by certain demographics and behavior. Often, businesses use what they know about their target audience to create user personas. These personas guide their decisions on marketing campaigns.