MANAGEMENT

Detailed explanation-1: -actions in which a marketer is required to inform consumers. of certain facts about a product or service (Wilkie 1986). Affirmative disclosures take on a variety of forms that. include provision of basic information about product char-acteristics, qualifications of product claims, risks of product.

Detailed explanation-2: -In the USA the obligation to disclose sponsored content is on the creator. The FTC can bring a case against you not only if you failed to disclose your sponsored content at all, but also if you failed to declare it in the correct way. Brands are not exempt either.

Detailed explanation-3: -The main objective of disclosures is to make the advertising intent apparent to the audience, as it is the consumers’ right to know when they are targeted with persuasive messages (Boerman et al.