The ..... is the phrase or sentence that captures the readers attention, generates interest, and entices them to read the rest of the ad.

ADVERTISING

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

The ____ is the phrase or sentence that captures the readers’ attention, generates interest, and entices them to read the rest of the ad.

A	signature
B	headline
C	copy
D	illustration

Explanation:

Detailed explanation-1: -A headline should also lead readers into the ad’s illustration and make them want to read the copy. The phrase or sentence that captures the readers’ attention, arouses their interest, and entices them to read the rest of the ad. The selling message of a written advertisement.

Detailed explanation-2: -A hook is an opening statement (which is usually the first sentence) in an essay that attempts to grab the reader’s attention so that they want to read on. It can be done by using a few different types of hooks, which are a question, quote, statistic, or anecdote.

Detailed explanation-3: -ADVERTISING LAYOUT: Layout is a plan, arrangement, overall structure, blue print of advertising copy. It arranges headlines, sub-headlines, slogans, illustrations, identification marks, text body etc., in a systematic manner.

There is 1 question to complete.

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ADVERTISING