MANAGEMENT

Detailed explanation-1: -Ad copy is content that encourages a potential buyer to take action and purchase a product. By invoking an emotional response, communicating value and addressing doubt, effective ad copy can increase a company’s sales and profits.

Detailed explanation-2: -Advertising is a promotional activity which aims to sell a product or service to a target audience.

Detailed explanation-3: -What Is Advertisement Writing? Advertisement writing is a style of writing that uses persuasion and other stylistic tactics to engage potential customers, especially in business. Advertisement writing can be as short as a tagline for a photo or video, or as lengthy as an article or blog post for customers to read.

Detailed explanation-4: -’Copy’ comes from the word ‘copiae’. A Latin word that dates back to the 1300s meaning ‘an abundance of writing’. For centuries following, the word tumbled through a number of similar meanings. That is until the 1800s, when journalism and newspapers BOOMED.

Detailed explanation-5: -Copywriting is the strategy of creating persuasive content for Marketing and Sales with the goal of generating conversions and sales. Some examples are emails, websites, advertisements, catalogs and others. The professional assigned to write and develop the “copy” is the copywriter.