MANAGEMENT

Detailed explanation-1: -Brand awareness refers to the familiarity of consumers with a particular product or service. A brand awareness campaign seeks to familiarize the public with a new or revised product and differentiate it from the competition. Social media has become an important new tool in brand awareness marketing.

Detailed explanation-2: -A brand awareness campaign is a marketing campaign designed to familiarise consumers with a new product or service, or an existing one that is not well-known (for example, when a brand launches in a new country).

Detailed explanation-3: -Remember, brand recognition is the visual and audio cues people use to identify a brand. Brand awareness, on the other hand, is the knowledge that a brand exists. This is the extent to which the general public knows that a company, along with its products and services are available on the market.

Detailed explanation-4: -Definition: Brand awareness Brand awareness is a general term that describes how familiar (aware) consumers are with a brand or its products. Put simply, brand awareness is the measure of how memorable and recognizable a brand is to its target audience.