MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The ad agency tripled Taco Bell’s sales bycreating a unique story which featured:
A
a baby
B
a dog
C
a llama
D
None of the above
Explanation: 

Detailed explanation-1: -The dog was made to speak through special effects. Her advertising catchphrase was “¡Yo quiero Taco Bell!” ("I want Taco Bell!").

Detailed explanation-2: -Los Angeles, CA (August 5, 2021)-Today, award-winning, full-service marketing shop, Cashmere, announced it was selected as Taco Bell Corp’s Culture Agency of Record, a new agency partnership for the brand that further expands capability of its current agency roster of leading strategic and creative resources.

Detailed explanation-3: -Voice actor Tom Kenny, who is a friend of Alazraqui, said that Hispanic advocacy groups lobbying for the end of the campaign led to the cancelation of the Taco Bell dog. Other reports say the use of the dog was discontinued because it failed to increase Taco Bell’s revenue stream in spite of the dog’s popularity.

Detailed explanation-4: -Gidget was the sassy mascot in Taco Bell commercials from 1997 to 2000. While other dogs had bit parts, it was her bug-eyed, big-eared face that is seen pronouncing, in a dubbed male voice, “Yo quiero Taco Bell."

There is 1 question to complete.