MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The advertizing method when images appear very quickly during a television or cinema advertisement with effects that people are not conscious of is called ____ advertising.
A
point-of-sale
B
direct mail
C
subliminal
D
word-of-mouth
Explanation: 

Detailed explanation-1: -Sometimes, it’ll involve words or images being flashed on a screen so briefly that you don’t detect them consciously (try 0.003 seconds).

Detailed explanation-2: -Subliminal messages in advertising are designed to engage people subconsciously. These ads use various colors, shapes, and words that enable customers to make small but powerful associations between a brand and an intended meaning. In short, be subtle. And advertisements have a long history of being subtle.

Detailed explanation-3: -Subliminal messages are visual or auditory stimuli that the conscious mind cannot perceive, often inserted into other media such as TV commercials or songs.

Detailed explanation-4: -Before determining the ethics of subliminal messaging, one must understand how they work. There are three different parts of subliminal messages: subliminally presented stimuli, subliminal perception, and subliminal processing.

Detailed explanation-5: -Another popular example is the Amazon logo, where a smiley face connects the ‘A’ to the ‘Z’ in the logo. The implication here is that consumers will always be happy and satisfied doing business with Amazon because they can find everything from A to Z in the company.

There is 1 question to complete.