BUISENESS MANAGEMENT
ADVERTISING
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
The better forms of media are those that are more “non intrusive” to consumers. Of the following types of media, which one is considered the most intrusive or disruptive to consumers?
|
|
Outdoor ads
|
|
|
Magazine Ads
|
|
|
Sponsored tweets
|
|
|
TV and YouTube commercials
|
Explanation:
Detailed explanation-1: -Trust and impact: TV is the most trusted form of advertising and remains most likely to make consumers laugh, move them to tears or trigger emotions.
Detailed explanation-2: -Intrusive marketing involves going out of your way to promote your products or services. You invade your customers’ space or time. For example, using a pop-up ad on the Internet is an example of intrusive marketing. Your customer did not ask for the pop-up or expect it.
Detailed explanation-3: -Media is a communication tool used to deliver information. The three types of media are commonly known as news media, social media, and web media, but you might also see them referred to as earned media, shared media, and owned media.
There is 1 question to complete.