BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The central theme of the concept of ____ is that all of an organization’s marketing and promotionalelements and activities communicate with its customers
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marketing MIx
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IMC
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exchange
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Promotion Mix
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Explanation:
Detailed explanation-1: -The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability.
Detailed explanation-2: -What are the five components of IMC? The five main components of the IMC include advertising, personal selling, sales promotions, direct marketing, and public relations (PR).
Detailed explanation-3: -Integrated marketing communications (IMC) is both a theory and a set of business practices that facilitate consistent messaging across channels and produce a unified brand experience for customers. This foundational marketing concept applies not only to advertising but to all forms of a business’s communication.
There is 1 question to complete.