MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The cost to air an ad during a particular television show depends on the ____ of the show.
A
cast
B
content
C
popularity
D
producers
Explanation: 

Detailed explanation-1: -The correct answer is The popularity of the channel. The cost to advertise on a news channel mainly depends on the popularity of the channel.

Detailed explanation-2: -Media planning is the process by which marketers determine how, when, and where an audience is given a selected advertising message. Media planners analyze the audiences, channels, and advertisements to determine the most efficient way to communicate a message to the intended audience.

Detailed explanation-3: -Prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for a television show. It is mostly targeted towards adults (and sometimes families). It is used by the major television networks to broadcast their season’s nightly programming.

Detailed explanation-4: -One of the big advantages of television advertising is the huge audience you can reach instantaneously. TV ads can be targeted to specific audiences surprisingly well, too. To reach stay-at-home or work-from-home parents, buy daytime spots.

Detailed explanation-5: -Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent.

There is 1 question to complete.