MANAGEMENT

Detailed explanation-1: -If it wasn’t for a barbershop quartet in a radio studio in Minneapolis, Minnesota, on Christmas Eve in 1926, Wheaties cereal would have been long forgotten by now. They were hired to sing a jingle titled “Have You Tried Wheaties?” It is believed to be radio’s first singing advertisement.

Detailed explanation-2: -Though there is some debate, credit for the first commercial jingle usually goes to a Wheaties spot in 1926. The company that made Wheaties, the Minnesota-based Washburn Crosby (the predecessor of General Mills), tried to resurrect the flagging cereal on the radio with a song from a local barbershop quartet.

Detailed explanation-3: -First Modern Commercial Radio Jingles The very first actual radio jingle in our modern history to be broadcast is typically attributed to US food producer General Mills. Its catchy slogan for Wheaties (’the best breakfast food in the land’), sung a cappella by the “Wheaties Quartet”, aired on Christmas Eve 1926.

Detailed explanation-4: -Wheaties was one of the first companies to recognize the enormous potential of radio as an advertising tool. On Christmas Eve 1926, they aired the first commercial jingle ever, which also introduced their famous tagline.

Detailed explanation-5: -In 1929, as cereal sales were still falling in the rest of the country, The General Mills Board decided to launch the campaign nationwide, proving one more time to be a commercial hit (General Mills 2016).