BUISENESS MANAGEMENT
ADVERTISING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
True
|
|
False
|
|
Either A or B
|
|
None of the above
|
Detailed explanation-1: -What are the four elements of a print ad? They are Headline, Illustration, Body Copy and Signature. You need to make sure every print ad has these parts. The most important is the illustration (image).
Detailed explanation-2: -Print advertisements usually contain four key elements: headline, copy, illustrations, and signature.
Detailed explanation-3: -Advertising is an essential element in the promotion mix. Personal selling, sales promotion, publicity and advertising are the four elements in the promotion mix. Advertising has been considered as the most effective method of promotion.
Detailed explanation-4: -Components of a print advertisement. The basic building blocks of a creative ad include a background image, illustrations or graphics, your business name and logo, any relevant contact information, body copy, a tagline, and a strong call to action.
Detailed explanation-5: -Put simply, all print ads have five common elements: headline, design/artwork, ad copy, CTA and company signature, unless you decide to leave one out purposely.