MANAGEMENT

Detailed explanation-1: -When consumers see or hear an advertisement, whether it’s on the Internet, radio or television, or anywhere else, federal law says that ad must be truthful, not misleading, and, when appropriate, backed by scientific evidence.

Detailed explanation-2: -The Importance of Truth in Advertising You want potential customers to know exactly what you’re offering. If they show up and it turns out you promised more than you can deliver, they’re going to leave, and it’s going to hurt your reputation.

Detailed explanation-3: -Truth in advertising is the FTC-enforced concept of being truthful and accurate about products and services offered. The FTC can issue fines or penalties to businesses that fail to follow truth in advertising standards.

Detailed explanation-4: -The Division of Advertising Practices (Division or DAP) enforces the nation’s “truth-in-advertising” laws, which require advertisers to tell the truth and to back up their claims with reliable, objective evidence.