MANAGEMENT

Detailed explanation-1: -Reach is the total number of households or (with modern, online advertisements) the number of individual consumers exposed to a specific medium or entertainment platform over a standard time.

Detailed explanation-2: -The number of homes or people exposed to an ad is called the audience *. A single exposure to an advertising message is called an impression *.

Detailed explanation-3: -In advertising, the effective frequency is the number of times a person must be exposed to an advertising message before a response is made and before exposure is considered wasteful.

Detailed explanation-4: -Frequency is the number of times an individual consumer is likely to be exposed to an ad during a marketing campaign.

Detailed explanation-5: -The number of individual people within an audience segment who see your marketing material.