MANAGEMENT

Detailed explanation-1: -To understand media measurement, you need to become familiar with several key terms. The number of homes or people exposed to an ad is called the audience *. A single exposure to an advertising message is called an impression *.

Detailed explanation-2: -Impressions are the total number of exposures to your advertisement. One person can receive multiple exposures over time. If one person was exposed to an advertisement five times, this would count as five impressions.

Detailed explanation-3: -In the application of statistics to advertising and media analysis, reach refers to the total number of different people or households exposed, at least once, to a medium during a given period.

Detailed explanation-4: -Cost per thousand (CPM) → Number of times an audience sees or hears an advertisement.

Detailed explanation-5: -Reach is the number of viewers within a set period that is potentially exposed to your marketing effort or ad campaign. For example, a radio ad may have a reach of 80, 000 listeners that regularly tune into the program.